Q3 2025 Fashion Games Performance in New Zealand

During the third quarter of 2025, the top fashion games in New Zealand showed varied performance trends on a unified platform, according to data from Sensor Tower.

Skincare Time: Makeover ASMR by FALCON GAME saw an upward trend in downloads, peaking at approximately 1.2K in mid-September. Despite fluctuations, weekly revenue reached up to $18 by mid-September, while active users increased from 2.7K to around 3.8K throughout the quarter.

Left or Right: Star Girl Style from JUMBO GAMES Studio showed a dramatic increase in downloads, with figures soaring from 143 to over 5K by the end of September. Active users followed a similar trend, rising from 608 to 8.2K.

Hair Salon: Beauty Salon Game by Bravestars Games maintained a steady revenue, with minor fluctuations, ending the quarter at $29. Downloads showed a slight increase towards the end of the quarter, while active users peaked at around 3.2K.

Acrylic Nails! by CrazyLabs LTD experienced a decline in weekly downloads, starting at 1.4K and dropping to 848 by the end of September. Active users also saw a decrease, from 2.6K down to 2K.

Paper Doll Diary: Dress Up DIY, another title from Bravestars Games, showed steady weekly downloads, with a slight uptick at the quarter's end. Revenue remained relatively stable, with a peak of $13 mid-quarter, and active users consistently increased, reaching over 25K by the end of September.

For more detailed insights and analysis, visit Sensor Tower.